ABOUT US

We were born viral. Now we’re back — hotter, unhinged-er, and here to slay.

Slay Society started as a chaotic little merch brand in 2022 — created by YouTuber Simone Simmons (aka simonesquared / simonesimmo).

Back then, we were known for our unfiltered, borderline feral humour and the iconic “je slay” shirts that basically lived rent-free on everyone’s feed.

It popped off.
TikTok wore us.
Tumblr reposted us.
Your ex’s new girl probably had one.

Then we went quiet.
Paused for three years.
And while we were gone? Fast fashion got messier. Merch got cringe. And the internet lost its sense of humour.

So we rebranded. Rebuilt. Revived. And now?
We’re back (unlike him).

Slay Society 2.0 is more than a merch line. It’s a moodboard for the chronically online.
A wardrobe for the heartbreak girlies, the spiral queens, the late-night oversharers.

Our drops are designed to feel like inside jokes with the internet — printed to order, sustainably made, and designed to emotionally destabilize your situationship.